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Steve Shaw's Articles
Content Quality Trumps Quantity Every Time! Here's How...
It's an age-old debate. With often limited resources, you either publish more content, and let quality take a hit. Or you focus more on the quality of the content, but you're able to publish less of it. Which approach is best?
on 28 Jun 2017
3 Benefits Social Holds for ANY Business
The common wisdom is that your business needs to be on social. But why? What can social do for your business that traditional advertising and search engine traffic cannot? Broadly speaking, as this article shows, there are three benefits that social media holds for any business.
on 31 May 2017
How To Create Images For Social Media That Engage And Attract Traffic
Research shows using images in social media updates increases engagement by 20 times or more. Why? Social media platforms present a continual stream of updates competing for attention. Users rapidly scan through dozens of updates at a time. Images are crucial. You are far more likely to attract attention with vibrant and effective imagery than with a purely textual post. This article shows you how.
on 12 Apr 2016
Advertising On Facebook: How To Run Profitable Facebook Ads
Advertising on Facebook is one of the most powerful forms of online marketing now available. Unfortunately, many people approach it in a way that loses rather than makes them money. With a slight shift in approach, they could run ads with a positive ROI, and in so doing, claim a new and often very profitable revenue stream for their business. Here's how to make advertising on Facebook work...
on 10 Mar 2016
25 Top Places to Publish Your Content and Market Your Business
Still only publishing your content in a single place? If so, you are missing out on a huge amount of exposure, visibility and results you could otherwise be achieving. To give your content the greatest exposure, you need to publish it as widely as possible across a whole network of different content sites. This article gives you a whole list of top sites you can start using for your advantage immediately.
on 04 Mar 2016
How I Grew My Organic Search Traffic 1465% In 12 Months
In this article I share how, by following a specific strategy, I grew my organic search traffic by 1465% within just twelve months. That's nearly 16...
on 15 Feb 2016
101 Essential Tips For More Traffic To Your Blog
Just started blogging, and need to get the traffic ball rolling? Or have you been blogging for a while without seeing much rise in traffic? The key is using the right tactics. This article gives you 101 essential tips to start putting into action for your blog - and see your traffic levels, and your blog, transform.
on 26 Jan 2016
How To Create Blog Titles That Bring You Traffic
An effective blog title can be the difference between content that attracts traffic on an ongoing basis for your business, and content that holds little long-term benefit. So it is worth taking time over and getting right. Here are 10 tips for writing great blog post titles that will stand the test of time...
on 14 Jan 2016
10 Easy Ways To Generate Laser-Focused Ideas For Blog Content
Having a regularly updated blog is essential and a highly effective marketing channel for your business ... but how do you know what to write about? Use these 10 ideas for creating laser-focused content and a never-ending source of writing ideas for your blog:
on 29 Oct 2015
5 Tips For Using LinkedIn To Drive Traffic and Boost Sales
As you may be aware, LinkedIn can be very effective for people selling to other businesses (B2B) - for many such businesses, it's a key source of traffic and leads. But how should you start using it? Here are 5 ways to start using LinkedIn as a key part of your overall marketing strategy, and help drive traffic and sales.
on 23 Oct 2015
Content Marketing: How To Write To Engage And Attract Your Marketplace
When you're writing content to attract readers to your website, think about your target market's wants in addition to their needs. This is the key...
on 23 Oct 2015
5 Tips For Using Old Content To Draw New Customers To Your Business
Customers find out about you online by discovering articles, blog posts and other types of content you've created. But you don't have to create all that content from scratch. This is where repurposing content comes into play. Here are 5 ideas for doing just that - reusing old content and creating something new, and attracting new customers to your business in the process ...
on 13 Oct 2015
7 Top Tips To Repurpose Blog Posts (And Explode Your Traffic!)
By writing blog posts on a regular basis, you start attracting increasing levels of traffic to your site. But it takes time. This article reveals 7 top ways you can start to accelerate that process. It involves simply repurposing your blog posts in different ways in order to get your message in front of different audiences on different platforms across the web.
on 26 May 2015
5 Top Ways To Build Twitter Followers When You're Just Starting Out
Building a strong base of followers is the aim of most businesses starting out on Twitter. But for most, starting out with zero, that's more than a bit daunting. However, it's often just a matter of time and using the right strategy. So what are the best ways to get more genuine Twitter followers who are interested in what you have to say? Here are 5 methods to consider ...
on 15 Aug 2014
9 Must-Do Editing Tips To Improve Your Content Marketing
To market your website online effectively the creation of written content is increasingly essential. Above all, to maximize your results from content marketing your content needs to be well-written, read well, and avoid errors. This article shows you 9 top tips for editing your written content effectively.
on 25 Apr 2014
Engaging Content: The 9 Essential Elements of Engaging, Attention-Grabbing Content
With the ongoing proliferation of content in various forms around the web, it's becoming ever more essential to ensure the content you create grabs attention and engages with your intended audience. Based on a survey of people interested in content marketing, this article presents nine essential elements of engaging content.
on 24 Apr 2014
Starting An Online Business? Read This First.
I was once asked the following question by someone on my email list: "If there's some advice you wish you'd received before starting an online business, what would it be?". It's a great question, and one I examine in this article - I'd imagine my answer would be very useful to all those about to embark on the amazing adventure of beginning, and hopefully growing, a profitable online venture.
on 17 Apr 2014
[Google Plus] Five Reasons Top Businesses Are Now Taking Google+ Seriously (And Why You Should Too!)
Since its initial launch, the general sentiment in the business community toward Google+ has been dismissive. In contrast to platforms like Facebook, Twitter and LinkedIn, Google+ was a ghost town. Why would business - in particular, small business - waste time and other resources adding Google+ into the mix? As the advantages for business in using Google+ become clearer, all the signs are this attitude toward Google+ is now changing ...
on 25 Feb 2014
Content Curation - 9 Top Tools To Boost Your Online Influence, Authority And Visibility
Content curation is becoming an increasingly important component of effective content marketing. The truth is, it's nigh on impossible to create all the content yourself that you need in order to sustain and build your online visibility. Curating content offers a useful, and actually highly beneficial, alternative. This article shares 9 top tools you can use to make content curation easy and effective, and build your online presence as a result.
on 11 Feb 2014
Is Keyword Research Dead? Does Keyword Research Still Have Any Relevance?
A recent post on social media made me think. It stated keyword research no longer had any relevance, that it was old and outdated, and should now be ignored. Were they right? Or is keyword research still relevant, and if so, how should it be used in today's online environment?
on 05 Feb 2014
The Top 10 Ways To Drive More Visitors To Your Site (Who Actually Want To Purchase!)
If you're anything like most website owners, you'd like to see more visitors to your site. Or more specifically, visitors who at some point want to purchase. Fortunately, there are many techniques you can use right away to start attracting increasing amounts of quality traffic to your site. And they work long-term too.
on 04 Feb 2014
The Four Keys To Establish Trust In Your Business Online (And Drive Profit Growth!)
As we are all aware, people do business with people they trust. But trust can be a difficult thing to achieve online. Communication is generally through your computer screen rather than face-to-face, creating a depersonalized world for your potential customers creating distrust and skepticism. So how do you break through the barriers and encourage them to both trust you and do business with you?
on 01 Feb 2014
5 Reasons Why You Should Start Outsourcing Your Content Creation Today - And Increase Your Profits!
With content a central component of how the web works, it's inevitable that promoting your business and website online will involve a lot of writing. Think about most forms of online marketing, and you'll recognize the creation of content (most of written) is central.
on 30 Jan 2014
How To Write Content That Drives Traffic Back To Product-Based Websites
As you will no doubt be aware, writing and syndicating content can be a powerful source of targeted traffic for your website over the long-term. But there are some unique challenges when you have a product-based website. How do you write the sort of non-promotional work that publishers want to publish ... but that still sends you the type of profitable traffic that results in sales for your business?
on 28 Jan 2014
Avoid These Top 5 Grammar Mistakes (And Make Your Content More Shareable!)
Typos and readability issues in your written content can dramatically reduce its shareability and reduce the number of people you would otherwise be able to reach. Not only that, they also damage your credibility and authority, and can directly harm your sales. The good news is they are so easy to avoid once you know how ...
on 27 Jan 2014
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