Tracey Lawton's Article RSS Feed
Tracey Lawton's Articles
10 Tips to Beat the Overwhelm and Stay Focused
Feeling overwhelmed and losing focus? That's nothing new! It's a fact of the solopreneur lifestyle that most of the time we're so inundated with information that we very easily get sidetracked, resulting in not getting stuff done. In this article I'll share with you my top ten tips for beating the overwhelm and staying focused.
on 17 Sep 2010
3 Simple Steps to Taking Time Away from Your Business
So you're all set to take some time out for yourself, maybe even a family vacation, when you realize you'll need to take your laptop with you so that you can run your business while you're away! Not exactly time away, is it? Read on as I share my top tips with you for how you can take time away from your business and still have a business to come back to.
on 14 Sep 2010
5 Challenges and Mistakes Faced by Every Solopreneur
I was recently a presenter at a Telesummit and even though I had a specific topic to present on the hosts thought it would be useful if I shared my biggest challenges and mistakes in running my online business. It was such a thought-provoking question that I decided to share that information in this article. Read on for my 5 biggest challenges and mistakes as a solopreneur.
on 06 Aug 2010
Hosting Your Own Teleclass? 6 Dos and Don'ts for a Successful Outcome
Hosting your own teleclass for the first time (or even the second or third time) can be very nerve-wracking. Over the years I've developed my own Dos and Don'ts for when it comes to delivering my content. Read on for some great tips to shorten your own learning curve.
on 04 Jun 2010
Increase Product Sales with These 3 Types of Special Offers
Sometimes you need to give product sales a little helping hand, particularly if you're launching a new product. In today's brand new article I'd like to share with you three ways in which you can increase your product sales through using special offers.
on 10 May 2010
How to Create a Sales Policy That is Fair to ALL of Your Clients
This may be something that you haven't really thought about yet, but if you're going to be offering products and programs as part of your business model then you need to be really clear on your sales policy... otherwise you could find yourself in some sticky situations. Read on where I share with you why it's important to have a sales policy in place so that you can be fair to ALL of your clients.
on 07 Apr 2010
4 Simple Steps for Creating Your Strategic Marketing Action Plan (MAP)
Your Marketing Action Plan, or MAP as I like to call it, is at the heart of your business. It lays out exactly what you're going to be doing, when you're going to be doing it, and how you're going to be doing it. It should be a document that you constantly refer to and update as necessary, and having a MAP in place takes out a lot of the guesswork when it comes to running your business.
on 22 Mar 2010
Info Product Creation: How To Create Your FIRST Info Product in 7 Easy Steps
Do you have anything to offer your clients between your free level (newsletter) and most expensive one-on-one services? If not, an info product is a great first step as it allows your clients to experience your service and expertise without the big step of going from free to very expensive. Read on as I'll share with you how you can create your first info product in 7 easy steps.
on 06 Mar 2010
3 Easy Tips for Keeping Your Client Information Organized
For many solopreneurs a large part of their business is working one-on-one with clients, and that means having a way of keeping all of their client information organized and easy to access. Read on for three top tips for keeping everything together, so that you can easily access your client information and know exactly where your clients are in your programs.
on 26 Feb 2010
Creating Your Online Marketing Flow in 3 Simple Steps
Being clear on how your different marketing strategies all fit together is crucial for the long-term success of your online marketing plan. You should be looking at how your system flows and brings new subscribers into your funnel and how you can market to them. Your online marketing system is a key system in the long-term growth of your business, so you need to be clear what it is your marketing plan is achieving.
on 15 Feb 2010
Create Joint Venture 'Giveaways' to Boost Your List
The joint venture giveaway event, is my all-time favorite. Why? Because there aren't any affiliate links, commissions, teleclasses, or sales involved - it's simply a group of people coming together and giving away some of their best stuff ... and when you have a collective working together in this way you can reach many more people than you ever could on your own. Read on for some tips on how to create your own joint venture giveaway event.
on 01 Feb 2010
Create A Business Plan in 3 Simple Steps
With the start of the New Year comes the knowledge that you need to be more organized, and have a plan! But for many solopreneurs knowing where to start can be quite daunting. Read on as I will share with you three basic steps to business planning success so that you can grow your online business!
on 18 Jan 2010
5 Ways to Significantly Increase Attendance of Your Free Teleclass
You've got your registration page all set up, the bridge line booked, and have invited your list to attend your free teleclass ... now you need to get people to sign up for your event. Today I'd like to share with you five ways in which you can significantly increase attendance for your free teleclass.
on 05 Dec 2009
Publish a Successful Ezine with these Top 10 Tips
Are you successfully publishing an ezine to stay in touch with your audience? In this article I'll share with you my top 10 tips for getting your ezine on track, and building that all-important relationship with your subscribers.
on 24 Nov 2009
Podcast Creation in 3 Easy Steps
Had I known how simple it was to create a podcast I'd have done it a long time ago! Adding podcasting to your list building arsenal is a great way to reach a whole new slew of subscribers ... those who prefer to learn by listening! Read on as I share with you how to create your own podcast in three easy steps!
on 26 Oct 2009
Get Organized to Get Clients
By putting in place the foundational systems for your business you will be able to create a business that continues to bring in new clients and with that comes the security of knowing you have a consistent income and the fulfillment of running your own business - minus all the overwhelm and frustration you might currently be experiencing!
on 11 Oct 2009
Effectively Utilize Outlook to Increase Productivity and Save Time with These 5 Simple Tips
If you're not fully utilizing Outlook, in other words if you're only using it for email management and nothing else, then today I'd like to share with you five ways in which you can utilize Outlook to effectively run your business too.
on 03 Oct 2009
7 Simple Steps to Organizing & Hosting a Successful Teleclass
If you've been thinking of hosting your own teleclass, but the fear of the unknown is holding you back, read on for my 7 easy steps to getting your own teleclass up and running!
on 12 Sep 2009
4 Social Networking Pitfalls ... And How To Avoid Them
Even though there are many, many advantages to using social networking as an online marketing strategy, there are several pitfalls that can easily be avoided ... if you're aware of what they are, and so enable you to benefit from this powerful online marketing strategy. I'd like to share with you my top four social networking pitfalls.
on 09 Sep 2009
How to Create the "VIP Experience" for Your Clients with a Welcome Packet
When you sign up a new client do you make them feel that they're more than just another client? One of the ways you can give your clients the VIP experience is by creating a Welcome Packet. Read on to find out what to include in your Welcome Packet...
on 16 Aug 2009
5 Ways to Effectively Manage Your Business for Successful Business Growth
If you sit down at the start of each day and don't know what to do first, this is one of the classic signs that you are suffering from a lack of systems, and consequently you'll be feeling that you're constantly spinning your wheels and getting nowhere fast! In this article I'll share with you five ways in which you can effectively manage your business for continual business growth. Read on to find out more...
on 31 Jul 2009
Top 5 Automation Tools for Your Online Solo Service Business
In this article I thought I'd share with you some of my favorite tools I use to run my business to ensure it's streamlined and automated. I love all of these tools, mainly because they're all a huge timesaver! Read on to find out more...
on 18 Jul 2009
Sending Emails To Your List: How Often Is Too Often?
Knowing how often to send emails to your mailing list is a big dilemma that many solopreneurs face. You don't want to bombard your subscribers with emails, but neither do you want them to forget you. It's all about striking a balance. Read on for more advice...
on 15 Jul 2009
Build Your Relationship With Your Subscribers With These 7 Simple Ways
It's so easy to become engrossed in numbers when you start to build your list that you can lose sight of the purpose of your list - and that is to build your relationship with your subscribers. In this article, I'd like to share with you my seven top tips for building your relationship with those people on your list. Read on...
on 08 Jul 2009
4 Top Tips to To Keeping Your Newsletter on Track
When you're faced with 'busy times', whether that's a large project you're working on or taking some time away from your business, having a system for keeping your newsletter on track allows you to get your ezine out on time. Read on for my top tips for keeping to your publication schedule!
on 23 Jun 2009
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