Cinco de Mayo is right around the corner and there is no better day for restaurants everywhere to get some new faces into their doors! Even for the family friendly restaurants, there are still plenty of ways for you to cater to what they are looking for on this holiday. The beer drinkers and party people are going to be in full swing once the sun goes down, but maybe offering an early wine pairing dinner for the more responsible and wiser folks would be a safe bet! After 10pm, drink specials should kick in even more so than they already have so you can really get the party started right!
Latin fusion restaurants will certainly have a leg up on this holiday. Not only are they offering the best of multiple cuisines, but this is a Latin holiday and should certainly draw focus to your Mexican beers and foods to pair with them. Put them on special together and really sell them by informing your staff of why they pair well together. This will be unlike any wine pairing dinner you have ever been to! Even if you are not a Latin fusion restaurant, this is the time for you to bring a little Mexico into your kitchen and into the bellies of your wonderful patrons. There are so many easy recipes like guacamole with chips, queso, salsa and quesadillas that are simple to make and will certainly sell nicely for this holiday.
Drinks specials will include lots of margaritas. There is just no way around this because this is exactly what people want to drink on this date! Have your bartenders think up of some fancy margaritas, but also have specials for your beer drinkers, too. If this means you need to order some new liquor and beer, then do it! Your alcohol distributor will know exactly what to offer you so you can make some tasty beverages everyone can enjoy while eating some authentic Mexican cuisine. Do not be afraid to offer banquet rooms for larger parties too. If you begin advertising sooner rather than later, you can certainly fill up the banquet rooms with large parties in no time at all.
This will be a very busy day for your Latin fusion restaurant so make sure you are prepared with enough staff and also make sure your staff is knowledgeable about everything new that will be on your Cinco de Mayo menu!
Lizz Taylor is a freelance writer who has worked in the food and beverage industry for over a decade.