Email List Building in 5 Easy Steps

In the online business world, email list building is the process of building a database of contact information of people who have shown an interest in your business and are willing to consider buying from you. So how do you build a customer list? Here are 5 easy steps to follow.

1. Get An Email Autoresponder.

While you're building a mailing list you need reliable email list builder software. This software can automatically send prospects a series of pre-written messages when they join your list and keep track of who you send it to, what the subject line was, the body of the email, open rates, click-through rates and how many messages you have sent.

2. Put An Opt-in Form On Your Website.

Your email list building strategy starts with an opt-in form. This is a form that can easily be created by your autoresponder software. You position the opt-in on your website so that your website visitors can see it and insert their email address. You only need to ask for their email address as at this stage, as the more details you ask for, the less likely people will be to provide you their information.

3. Provide Something Of Value For Free.

To encourage somebody to provide you with their email address, you will need to offer something of value in return. This is how to build your list. Keep in mind that what you give away for free will reflect back on the quality of the products and services that you sell. You could give away something like a free report, video or newsletter related to your business and it should be emailed to the person as soon as they opt-in to your list via your autoresponder.

4. Set Up A Sales Funnel.

Now that the prospect is on your list, you need to guide them through a process of understanding the benefits of your products and services. This is your sales funnel, which is a series of messages emailed to your prospect with various product up-sells and down-sells. As you build a customer list, a prospect will, on average, need to see or hear your marketing messages at least seven times before they take action and buy from you.

5. Always Provide Value.

One of the most crucial elements of email list building is to continually provide value to the people on your list. Obviously your content is directed toward specific reasons to buy your product but you don't want to make it sound like a continual sales pitch. If you provide valuable information the people on your list will start to trust you and regard you as an authority in your market. They will then be more inclined to buy from you.

Success in business is mostly about marketing, especially online. Great marketing can sell an average product but poor marketing cannot sell a great product. Discover all you need to know about marketing and starting an online business here.

This article was published on 10 Jun 2015 and has been viewed 784 times
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