Email Marketing for Better ROI - An Important Tool in your Marketing Mix

Irrespective of your business types and needs, email marketing is a dominant part of your marketing mix. If you are looking for an efficient way to generate enhanced ROI through improved traffic to your landing page or website, then email marketing should be a definite tool in your marketing strategy.

Still need persuasion to start your email campaigns? Here are a few points illustrating the benefits that you can avail from email marketing

1- Building leads: The concept is simple - email marketing lets you send thousands of emails within seconds reaching across the globe unconstrained by time and distance. Thus, it turns out to be a fast and cost-effective method to reach out to your clients and potential customers, generating useful leads for your business.

2- Immediate action: the response time of an email recipient is low when compared to other marketing strategies. With a well crafted email message you can persuade your email recipient to click on your messages and take immediate action. Hence within minutes, you can convert an email id to a loyal customer and also generate substantiate revenue.

3- Measurable results: unlike several other communication strategies, email marketing is easily measurable. With each email campaign that you send, you can track the number of opens you received and the revenue that was generated off it. Apart from this basic information, you can also receive intricate details on the entire online persona of your email database and later target them accordingly.

4- Integrating social media panels: a simple way to lead your customers to your social media pages. An email campaign can be embedded with the links to those pages and thus easily convince your recipients to take actions on those pages - be it a Facebook share, a tweet on Twitter or a pin on Pinterest.

5- Forward to friends: Here again, unlike other marketing media, an email has the option of immediate forwarding option and thus easily building your database and customer base further. An extremely persuasive newsletter and a highly tempting deal would force your subscribers to share the news with their 'friends' ultimately generating better revenue.

Email is evolving every day, and so is email marketing in India. From a mere tool for marketing it has now become a major name in the brand equity of every marketer. With proper analysis of your mailing patterns and your recipients' responses, you can categorize your database into different segments and thus create customized email messages. You can create a long lasting relationship with your customers by creating personalized email campaigns based on your recipient's needs and desires.

iCubes.in, is among dedicated Email Marketing Companies in India that assists organizations with their email marketing requirements. Its services mainly include Email campaign management, lead generation, Email marketing consulting, trainings & workshops.

This article was published on 16 Jun 2015 and has been viewed 1824 times
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