If you were going to make a list of the smartest people ever, you would probably not have much objection to putting Albert Einstein at or near the top of the list. The father of modern physics, credited with the discovery that led to atomic power, he is pretty much an icon when it comes to the word "genius." What most people do not know, however, is that when it came to developing some of his most important theories, he himself rarely did the math. Not that he was incapable of it, but he would create his theories based on observation and speculation, and other people would eventually prove - or in some cases disprove - them by doing the calculations. In other words, even Einstein needed a tech developer to help get his ideas out there.
The fact is that it is impossible to be equally proficient at all things, and this is the number one stumbling block for startup companies. They have a vision, they have an innovation, they may even have a prototype that does everything they hoped it would, but what they do not have is the ability to get the product where it needs to be in order to be successful. In a sense, being the owner of a startup company is not much different than being a musician. You may have all the talent in the world, but without someone who knows how to get you to the right places, meet the right people and play the right gigs, your career is only going to go so far.
A tech developer is the equivalent to a talent agent when it comes to marketing your newest innovation. They have the skills to put together the presence you need that will take you to the next level. It does not matter how great your product is. Without the right assistance, it is only going to be something that sits on a shelf and your friends ask about when they come over to visit. Success is not built by luck and coincidence. It is made by maximizing the opportunities that present themselves.
This is the golden age for startup companies. It seems like every week there is a different business that started off with three people and a question and ended up with an eight figure sale. Best of all, the business world today allows for such precise creativity that, to be successful, you do not have to reinvent the wheel, you just need to have a way that makes it roll better. Doing that, however, is just half the battle. You can build a better mousetrap, but without the right tech developer to help you make your speculation a reality, the world will not beat a path to your door.
http://www.thejumpstarters.com Jack Terry is a technology and business writer who loved playing the game "Mouse Trap" as a kid.