The inception of social network have changed the very fabric of internet and online interactions. Billions of people use social networks like Facebook, Google Plus and Twitter to stay in touch with their friends and followers every day. So, by virtue of the massive amount of daily page views these networks boost of, advertising professionals have realized the burgeoning potential they hold for ads.
However, no platform makes online advertising as facile and controllable as Facebook, the biggest social network on the planet. Since it launched its targeted advertising feature in 2012, it has become a go-to platform for many online advertisers because of the tremendous reach and flexibility it holds. Consequently, nearly 50% of Facebook's revenue now come from ad sales.
Here are some of the reasons Facebook is considered to be a next-gen advertising platform:
No website on Earth, apart from the Google Search Engine, can boast of the amount of daily page views that Facebook receives. It has close to a whopping 1.28 billion active users. Thus allowing you to target a wide spectrum of your niche. Not to mention the enviable number of impressions your ads are going to get on a daily basis.
With Facebook Ads, you only pay for the amount of clicks you receive. Setting up a viable Facebook page and getting your ads online costs $0. Also, you can create a budget for your ad and fix the amount of finances Facebook has access to. With such features, getting more viewers or customers costs only a fraction of what it would if you opt for other online marketing strategies.
Facebook offers an unparalleled control over who you want your audience to be. You can fine tune your ad campaign to a very refined target viewership. For example, you can place an ad for a Spanish Language School in New York with the target audience being 14-19 year-olds who have demonstrated a penchant for learning Spanish, either by liking pages of rival schools or by enrolling there. Such level of precision allows you to get meaningful results out of your advertisements.
Facebook Blueprint, launched earlier this year, is an academy for anyone looking to advertise through Facebook, including marketing professionals, vendors and advertising agencies. It offers free courses on a variety of modules pertaining to Facebook advertising. These include the likes of Managing Your Ads, Purchasing Ads, Reporting and Measurement, Campaign Optimization, etc. However, it can be argued that Blueprint's content is a little too thin for many professionals with most courses taking close to 15 minutes to complete. But it warrants mentioning that no other advertising platform offers the sort of corporate e-learning regime that Facebook does.
Third Party Tools
The popularity of Facebook Ads has resulted in the emergence of countless third-party platforms that aim to make the experience of advertising on Facebook even more rewarding. Websites like Ad Espresso, offer optimization and designing services that allow you to get the most out of your ad campaigns.
In conclusion, Facebook Ads are the future of advertising and it is being reflected in the rate of adoption. According to Social Bakers, 92% of social marketers have already turned to Facebook as their main advertising platform. The numbers would only go up from here.
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