Affiliate marketing is all about associating yourself with somebody else's product or service that you will be selling. Everything you and the product owner does will reflect back on your online reputation. Here are 5 pitfalls to watch out for.
1. Selling Products That Don't Interest You.
If you have no interest or don't understand in the affiliate products that you are selling, it won't be very long before you get bored with them. It will also make it very difficult for you to understand and connect with your target audience. You don't have to be an expert in your chosen niche but you will have more success if you are passionate about your chosen products as your enthusiasm will keep you motivated.
2. Using Poor or Untested Affiliate Programs.
Before you promote a product or service, do some research to see if other affiliates or customers have written testimonials on the credibility of the program. Many top affiliate marketing programs are associated with experts in that particular industry. If your chosen program is, you are assured that it is of high quality and standard.
3. Always Trying To Sell, Sell, Sell.
If you are only focused on selling and nothing else, you'll find it very difficult to build any kind of relationship with your customers. Think of affiliate marketing online as 'telling' rather than 'selling'. You need to build trust and respect from your prospective customers. Build a list of prospective customers and develop a relationship with them so they see you as a regular person, not a hard sell sales-person. Share useful information, videos or posts you think may be beneficial to them, even if they are not yours. That way, your prospects will soon start to trust your opinions and be more inclined to buy from you.
4. Not Caring About Your Customers.
Affiliate marketing online is all about finding the right customer for the right product. Even though you are not directly part of the business that you promote, the people who buy from you will associate you with the product. They will have brought that product upon your recommendation because they trust and value your opinion. A customer list is the biggest asset for any home internet business so look after it and always provide value.
5. Sending Offers To People Who Don't Want Them.
Email marketing is one of the most effective marketing techniques for affiliate marketing online. But, if you send emails to people who have not given you their permission to send information to them, you will get labelled as a spammer. The foundation for effective email marketing is managing a targeted, permission-based email list and only sending information that is relevant to what your subscribers want.
Regardless of your age, education or technical skills there are no specific requirements for being successful with affiliate marketing. However you will be more successful if you have a solid business model to work from, clear direction and support. If you don't know where to start or you're not achieving the online success that you want, check out this FREE Affiliate Marketing Business Series.