Our article today, takes a look at the use of PPC in your affiliate marketing business. If you're not familiar with the expression, PPC is the abbreviation for Pay Per Click. It's a form of online advertising that allows people to click on your link, usually a text link but not always, to access your website. Every time somebody clicks on that link you pay a fee.
PPC, when done correctly, is still regarded as one of the most cost effective forms of online advertising. It is still a growth industry with a market value in the billions of dollars per year
The actual method of its operation appears to be quite simple. A listing is created in the online search engine, either for an individual or for a business and these are referred to as the advertisers. Advertisers make payment offers based upon keywords in their particular niche or market. The aim of the exercise is to be top of the list for, obvious reasons.
Now you may think this sounds very simple, the higher your bid then the higher you will rank in the listing. Unfortunately, life is never so simple and so it is when it comes to being listed in the search engines. Search engines, such as Google, don't regard the highest bid as being the main criteria for being top of the listing. They have a whole raft of criteria and use constantly changing algorithms to sort and give precedence to web pages that meet their criteria.
Just to give you an example of some of the criteria used:-
The quality of landing page.
Click Through Rate.
Nobody actually knows all of the requirements required and the list changes periodically on a regular basis. What this means for prospective advertisers is that cost alone is not the determining factor for being in the top listing. You could be quite a few steps down the listing and still be paying more than somebody who is higher in the ranking than you are.
This is very relevant for an affiliate marketer since you only earn a commission if a sale is made and you are very dependent upon the product owner having a website that is search engine friendly.
So why should you use PPC in your affiliate marketing campaigns?
By using PPC, your traffic will be targeted as opposed to your competition who will be totally reliant upon organic or free traffic and we all know that free traffic has very low conversion rates. Coupled with targeted traffic and irrespective of the vendor's sale page quality, all clicks can be optimized by using a squeeze page to build our own list.
As an affiliate marketer, your PPC adverts do not have to be exclusive to any single vendor. This means that you can be in a particular product niche and because your visitors are interested in that product niche, you can take them to a page with multiple affiliate products. This is particularly true for Amazon affiliate marketers.
Another way to use PPC is by having your own website with PPC links. These links could be in different formats such as text ads, banners etc. You allow advertisers to put these links on your web pages and when visitors click on the link they are taken to an offer. The advertiser is paying for the link and you can also be compensated by the advertiser with a referral commission, a sort of reverse affiliate if you like.
There are numerous ways for affiliate marketers to exploit or utilize, if you like, the PPC marketing method and some of those methods will be covered in future articles.
The positives for using PPC far outweigh the few negatives that some people encounter. You will only fall foul of negatives if you fail to set up your campaigns correctly. This requires due diligence in all areas of your marketing. The only factor that is really beyond your control are the "freebie searchers" and "tire kickers" who have no intention of buying and will just click on your link for something to do. Annoyingly this can and does cost you money, unfortunately, it's a part of the internet marketing business.
This is one reason why it is very important to ensure that you maximize your PPC advert costs and monitor your stats religiously. If you fail to watch and monitor your campaigns then the costs can spiral out of control very quickly.
It's worth remembering that the search engines need your advertising income, irrespective of you being either a vendor or an affiliate and are very proactive in providing affiliate tools. Most of these tools can be simply and quickly integrated into your existing website. Examples of tools that might be available are banners, search boxes, text links and even some 404-error pages.
Just be aware that such tools are available so make it your business to check out what is actually available when you sign up to a PPC provider; it's in their interest to help you.
So now you know, PPC is a must have if you want to be a successful affiliate marketer.
You now have a few of my Affiliate Marketing success secrets. If you would like to learn some more then just head over to http://terrydeeonline.com/blog and get them with my compliments.