Everybody harbors a dream of someday being their own boss, but even before they deal with the fears and anxieties that come from undertaking such an endeavor, many are put off by the obstacles that seem to stand in the way. They realize it does not matter how much they love to do what they do, or how good their family and friends tell them they are at it, getting started, surviving those lean months, and eventually becoming successful is a daunting challenge. Luckily, the business world has changed dramatically in the last dozen years, and thanks to such things as search engine optimization, online marketing and other tools, some of the major obstacles can be overcome.
Money: This is the biggest challenge for any small business owner. Not only do they need start-up capital just to get everything they need, they also need an operating cushion to cover the initial period where all the money coming in is going right back out just as quickly for expenses. Traditional banks refuse to make small business loans to any untested business, and those they do give out come with tight restrictions and high interest rates. The solution many start-up businesses use is crowdsource funding. By reaching out to an interested marketplace and giving people an opportunity to help out, financing can be raised pretty quickly to get a business started right away.
Promotion: Crowdsource funding is a great first step of helping to get the company name out there, but the goal is to keep people talking about it as efficiently as possible. Search engine optimization companies specialize in managing a business's online presence by optimizing keyword placement and content creation. This means that when people search online for a specific type of business, this makes the difference on where a business lands on the search results.
Presence: Everybody, it seems, has a smartphone or tablet and uses it as an extension of their lives. In order for a business to become successful and maintain that, they need to maintain a continual presence on social media platforms. Instead of paying for a billboard and hoping the people who are driving by see it, for a fraction of the cost, they can have a more direct effect through targeted marketing and creative, inventive design that stays fresh as tastes and trends change.
By reducing some of the exterior risks that come with starting a small business - engaging in areas that are outside your realm of expertise and drawing focus from the primary goal - many business owners today have opportunities they would not have enjoyed a generation ago. The most effective SEO companies can be a critical tool, from fundraising to promotion and beyond, for making these businesses successful.
Jack Terry is a freelance writer who studies small business trends and the impact of social media and the internet on today's industries. http://www.teamwildflower.com/