Managing Your Business's Social Profile

It is pretty amazing to think how quickly the business world has changed in the last quarter of a century. In 1990, cellphones and email were still outliers, used by only the very wealthy or very connected. Today, to be without constant access to both makes a person stand out in a crowd. The saturation of computers and smartphones in our lives has affected so many different aspects of business, but none so much as how a company advertises and markets itself. Now more than ever it is imperative that a company utilizes the services that a search engine optimization company offers.

One of the newest services that many of the most forward thinking companies now offer their clients is the management of their social media. Although many people may begin their search for a company by using their computer's search engine, once they have options to choose from, they are more likely to refer to references from friends and peer to peer review sites in order to make their selection. There is a sense of trustworthiness that people have from a shared experience; it is, in effect, a virtual version of asking around the office, "Does anyone know a good dry cleaner?"

To make sure that your business stays in the forefront of the competition requires being present in the world of social media. Many people think a successful social media management campaign means updating their Facebook status once a day, but there is much more to it than that. It means understanding which social media platforms your target audience is most likely to use, the manner in which they use it and determining how best to make your company part of that virtual landscape.

Once a customer has identified you and perhaps even utilized your services, it is just as important to maintain them as a customer. Your competition will be working tirelessly to flood the marketplace with their image and information, and without a sustained social media campaign, your company will quickly fall behind.

More than just taking advantage of the science and knowledge that search engine optimization companies operate on, it also frees up you to focus on your business. Twenty five years ago, advertising and marketing was easy because it was limited. A few phone calls to the local newspaper, radio station and the yellow pages, and your advertising was done for the year. Today, the world moves much faster, static advertising is a thing of the past and the time required to keep your company relevant in the working of social media and online marketing is more than you should take on. Let the professionals handle your social media management so you can focus on making your business more successful.

Jack Terry is a freelance writer who has been writing about small business trends and the internet for several years now.

This article was published on 28 Jul 2015 and has been viewed 503 times
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