Color and Other Visual Elements In Presentation Folders, by Lawrence Reaves A few times in your career, professionals have to go back to school. School may take the form of trade or educational conferences, where the experts in the field decide to update people on everything that they may have missed. Trade conferences usually have a social aspect to them, and that is often in competition with the training sessions. Published 23May2012, viewed 11 times
The Basics of Bookmark Design: Colors and Fonts, by Lawrence Reaves Just as there are many types and styles of stories, there are many styles of books which feature those stories. And so it stands to reason that there ought to be many types of bookmarks. Published 23May2012, viewed 8 times
Using Social Media to Open New Markets for Your Magazine, by Lawrence Reaves No doubt you are always thinking about how to improve the circulation of your magazine. It's foremost on your mind, and you are well aware of the growth of social media. The question you have to ask yourself is: are you fighting against social media or are you working with it? Published 23May2012, viewed 9 times
Facebook and Your Company Newsletter, by Lawrence Reaves Your company newsletter is an important tool for keeping everyone aware of developments. And yet you must know that people are also keeping up with developments in other ways, and one of the most important ways is through internet based social media. Published 23May2012, viewed 6 times
Facebook Timeline for Business: Five Elements for A Killer Page, by John V Facebook Timeline for Business is already increasing user engagement significantly. Make the most out of Timeline and create a killer page with these five elements. Published 23May2012, viewed 3 times
Coming Up With Good Business Names, by Benedict Norden There are a lot of ways to come up with good business names. If you are planning to put up a venture and you have no idea what to call it, then you have come across the right read. Here we will talk about some ideas on how to name a business. Hopefully, by the end of the article, you will already have the much-needed inspiration to create one. Published 23May2012, viewed 6 times
Business Is Personal, by Sally Anderson I wrote an article a few years back that still holds resonance to this day - entitled 'Business Is Personal'. Given what I am witnessing in organisations to this day I thought I would blog about it! Published 23May2012, viewed 6 times
5 Tips On How To Conduct A Successful Workshop, by Michael Griffiths They say the best deed you can do for others is to share your knowledge and impart your skills. And what better way to do it than by conducting seminars and workshops? You not only help other people reach their dreams, you can also earn in the process. But not everyone can just whip up a workshop and expect to be successful There are basic tips which every good workshop facilitator needs to know. Here are a few. Published 23May2012, viewed 2 times
Tips On Finding Yourself A Better Career In A Demanding Job Market, by Louise Collins Finding a better job today is tough, considering the fact that the job market is getting more demanding and the number of potential applicants is also increasing. However, if you are not satisfied with your current job anymore or if you want a shift in career for the better, do not be afraid to try and get the job you deserve. Published 23May2012
Eyecatching Imagery For Your Post Card Campaigns, by Lawrence Reaves If you are thinking of running a post card campaign to market your business or organization, good for you. You are in on the secret, which is that post cards are a terrific way to get attention and get results. Published 23May2012, viewed 2 times
How To Make Your Door Hanger A Welcome Sight, by Lawrence Reaves The lady who comes home from a long day at work and who has a couple of kids in tow is probably not too concerned about your door hanger when she sees it hanging on her front door handle. She's got a lot of other things on her mind, no doubt. That may be an intimidating fact: how are you going to overcome this obstacle? Remember that your job as a marketer is to overcome obstacles. You have to turn her negative attitude into a positive one. Published 23May2012, viewed 3 times
How Can An Experienced Printer Improve Your Magazine Print Work?, by Lawrence Reaves You've been flipping through the pages of the last few issues of your corporate magazine. Tired of that same old look? More importantly, do you think your readers are tired of that same old look? Do you ever get feedback from your readers? What do they say? What articles do they comment on more often than others? If your feedback is neutral or negative, and if you are interested in increasing circulation, maybe you should think about a makeover. Published 23May2012, viewed 6 times
How To Make Cheap Bookmarks Look Expensive, by Lawrence Reaves We have a confession to make: book marks as a marketing tool are pretty cheap. I mean very, very inexpensive. They're small; they're simple; they're easy to manufacture. And yet they are something of a status item, simply because they are associated with books and books are associated with learning and educated people like to think of themselves as possessing a certain amount of status. Published 23May2012, viewed 8 times
How To Avoid Having Your Emails Treated Like Spam, by Lawrence Reaves Have you ever tried an email campaign? Pretty frustrating, isn't it? You pay for the list of potential customers, and you send out your message, and you don't hear much back. Do you know the reason for that? If you don't, we'll explain it here: it's so inexpensive to conduct an email campaign that anybody can do it. Published 23May2012, viewed 3 times
Selling Your Stuff Using Flyers, by Lawrence Reaves Got something to sell? Have you considered flyers? That's right, just put together a package of well crafted flyers and see what happens. Published 23May2012, viewed 3 times
Print Great Magazines Economically, by Lawrence Reaves Anyone who subscribes to a magazine will admit that they look forward to the enjoyable routine of the magazine which arrives in the mail. A magazine which really works is one which is both quite familiar and at the same time new each and every time it arrives, because it contains new stories and new ideas and new photo spreads. Published 23May2012, viewed 2 times
Newsletters: Design Tips To Attract Readers, by Lawrence Reaves If you are like many publishers of your organization's newsletter, you probably wish that a few more people were reading it. You occasionally run into people who are aware of your company but who simply don't have any idea that you publish your newsletter. Maybe you should think about upgrading the design in order to build interest. Published 23May2012, viewed 2 times
Greeting Cards Are A Great Way To Promote Your Insurance Business, by Lawrence Reaves Insurance agencies are important little organizations which exist in every town and hamlet in every state. They are important because what they do is tied up in the life of the people: their health, their financial security, and their long term lifestyles. Published 23May2012
Cash and Small Business Bookkeeping, by John V Small Business Bookkeeping Gets Complicated When Using Personal Finances and Cash to Make Business Purchases, Unless You Know What to Do. Published 23May2012
Free Online Accounting and the Single Proprietorship, by John V Free Online Accounting Is Perfect for the Smallest Small Businesses. But They Still Need to Understand the Implications of Being Sole Proprietors. Published 23May2012
Social Media and Small Business Accounting Software, by John V Should Social Media Costs Show up in Your Small Business Accounting Software? Perhaps, But Only If the Tool Makes Practical Sense. Published 23May2012
Show Your Patriotism and Increase Sales with Made in the U.S.A. Stickers & Tags, by Lawrence Reaves It used to be that many products were proudly Made in the U.S.A.. Today fewer and fewer products are made in America. If your company makes products, why not let your customers and vendors know? Adding Made in the U.S.A. stickers and tags not only shows patriotic pride, it also may help to increase sales. Published 23May2012
Use Anniversary Seals to Express Company Pride and Sustain Business Loyalty, by Lawrence Reaves If your small business had been in business for 10, 20 or even 30 years, that's quite an accomplishment. Don't by shy: let your customers, vendors and suppliers know about it! One of the best ways you can do this is by adding Anniversary Seals to your products and documents. Anniversary Seals are distinguished, in gold and black and easily get someone's attention. Published 23May2012
Preparing for Next Year's 1099-K, by John V With a While Until the Next 1099-K Comes, Small Business Owners Have Time to Improve Their Finances and Prepare. Published 23May2012
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