Inventors and innovators see things in ways that most other people cannot. They find a situation or a product and instead of merely accepting it for what it is, they instantly think of ways that it can be improved upon. Then, they have the knowledge and vision to make those improvements. Suddenly they have something they know people will want. Most everybody at some point in their life has said, "Gee, I really like this but I wish it were (fill in the superlative)". Inventors find a way to make that happen.
Unfortunately, the way of thinking that leads to successful inventions is rarely the same way of thinking that leads to successful promotion. Many inventors inherently know the value of their invention and do not understand why it does not just sell itself. They may try on their own by inviting their Facebook friends to like it or making an announcement on Twitter, but rarely does that go anywhere beyond their insular little circle. Discouragement sets in and they give up on it.
The problem is that they can only see it one way. Thankfully, there are other people, the same ones who may not have been able to see how to make the improvement, have a different vision, a different set of skills if you will. They know what it takes to capture the public's attention and make the new product successful. The best way to look at it is to look at something completely different.
A person may be the best accountant in the area, but if their car breaks down, they are probably aware enough to realize that to realize that just because they are "accountant smart" does not make them "mechanic smart." They, instead, are going to turn over the broken car to someone who has the expertise to fix it. Likewise, that same mechanic who fixes the car is probably aware enough to know that when tax time rolls around, he needs someone who is "accountant smart" to help him file his taxes.
The world of technology is no different. There are start-up companies who may excel at creating a new app that improves dramatically on the performance of similar apps out there, but that does not mean they know how to let everyone know about the app. That is where the professional comes in. They may not know the first thing about creating apps, but they have the training and the staff that can help launch the app, bring attention to the start-up company and let investors know that this new technology is out there.
Success comes when you play to your strengths, and one of the biggest strengths successful innovators have is the knowing when their best results will come by hiring the right company to take them to the next level.
http://www.thejumpstarters.com Jack Terry is a freelance writer and blogger who writes about modern business trends and the emerging independent class of business owners and innovators.