I watched Super Bowl XLIX 2015...and yes, I wanted to see the commercials. Some of them were dumb, and quite honestly, I can't believe companies paid $4.5 million for some of them. Super Bowl 2015 Commercials are supposed to be amazing...or so I thought. Others were good, most were okay, and one particularly stuck out in my mind...and not for the reason you might think.
It was a Nissan commercial. It showcases a husband and wife having their first baby, a son. The father leaves pursuing his racecar career, and leaves the mom and son at home.
It showcases the dad coming back in the son's life a couple of times throughout the years, while the song Cat's in the Cradle plays in the background. At the end of the commercial, the dads picks up the son, about 14 or 15 years old, from school in a Nissan.
I posted this commercial to my timeline and The Single Mom Movement page, and I received a variety of responses.
I posted it, because I wanted to hear how others received the commercial. To me, it seems to promote the dad being away pursuing his racing career while the mom stays at home caring for the son. The dad pops in every now and again. I watched it not quite sure what Nissan was trying to say...
When men leave their kids, sons are going to idolize them? Moms stay home with the sons, while the husbands get to pursue their careers. That dads can pop in and out of children's lives and the children still look up to the dads? Dad gets to be the fun dad when he comes home, while mom does the disciplining. I wasn't quite sure what to make of it.
I have no doubt my perspective is biased being a single mom, but I didn't care for the commencial.
Do men do this? Yes, men pursue their careers that keep them away from their families. Other men choose to not be involved in their children's lives at all. What I didn't get is why it seems like Nissan is promoting this, even to the extent to have Cat's in the Cradle playing in the background...
"I'm gonna be like you, Dad You know I'm gonna be like you."
So sons are wanting to be like their dads and be away from their (future) children too to pursue their racing dreams. Maybe that wasn't their intended message, but that's the message many are taking away from this commercial along with the seemingly negative connotation.
There are millions of kids who grow up with an absentee father, but does a car company really need to spend $4.5 million to put these absentee fathers up on a pedestal? I think there are other, better messages we can instill in our children. What do you think?
As a single mom and founder of The Single Mom Movement, Jessica Rector is determined to educate and empower single moms. Single motherhood affects everyone. You can Join The Movement, Become An Advocate, or Partner with Us. Do you feel isolated? CLICK HERE and never feel alone. Single moms CLICK HERE for FREE 50 Resources Every Single Mom Needs.