The Advantages of Architectual 3D Rendering

Whatever product you are selling, you need a good marketing strategy to effectively promote your products to your target buyers. This is also very essential when selling real estate properties in Thailand or anywhere across the globe. You must have an effective marketing tools and plans so you can efficiently present and promote the properties you are selling to your prospective consumers. When it comes to real estate marketing tools, one of the most popular tools is 3D rendering or what some call 3D visulaisation.

Using 3D rendering as a marketing tool can provide a lot of benefits and advantages to both the sellers and buyers. Before discussing the benefits of this marketing tool, let us first understand what 3D rendering is.

An Example of 3D Rendering?

3D rendering is a process used in order to produce a 3D image. Compared to the 3D movies we commonly know where people need to use 3D glasses, 3D renders do not require 3D glasses. However, images produced through 3D rendering can provide a realistic presentation of a scene or picture being presented. A lot of tools and applications are now available designed to convert and create 3D renders.

Why Use 3D Rendering For Marketing?

One of the main advantages of using 3D rendering as a marketing tool is that real estate agents, architects and interior designers can present their ideas and plans in a more realistic and impressive way. 2D images and simple sketches may still work but in this highly competitive market, you need to have an edge against other competitors. One way to have that advantage is to present your ideas and designs in 3D format. Your designs will be captured better with 3D rendering which means you can also present a more realistic plans and designs to your target clients.

Another great aspect of using 3D rendering as a marketing tool is that you can show your actual designs and ideas even if the project is still in progress. Potential buyers, architects, and interior designers can create and build plans and designs even before the construction begins. This will make consolidation of ideas and designs of designers, architects and potential buyers much easier.

Compared to simple 2D images, the 3D rendering process can capture and show accurate detailing and features of the building designs and plans in many angles. This is a great advantage for both the sellers and buyers since the sellers can provide an accurate presentation of their ideas while buyers get to have an idea on what the project will exactly look like when finished. This lessens problems in terms of un met expectations.

JKO Property Investments is Thailands leading property company providing expert property advice to clients from all over the world. If you want to see your architectural plans brought to life, our Koh Samui architects and 3D rendering services will show you how we can help you. Please visit to learn more

This article was published on 10 May 2016 and has been viewed 582 times
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