The internet has certainly changed the face of business in so many ways. Most importantly. It has allowed small start-up businesses to grow and flourish in ways that even a generation earlier did not exist. One of the processes was through search engine optimization. Simply put, it is the process of tailoring web content and other internet media so that when a potential customer ran a search for that type of business, theirs would be one of the first to appear.
Search engines so quickly and effectively replaced older forms of research, namely the traditional yellow pages, that older established companies began to utilize their services as well. This was a necessary step for them so they could remain competitive against their new competition. However, whereas a lot of the small start-up companies relied solely on the internet, the older companies were incorporating it as one aspect of a multi-prong approach to advertising and marketing. They continued to employ print advertising, creative design services and traditional advertising companies, as well as having a separate web designer.
It soon became obvious to some of the more progressive search engine optimization companies that these were all services they could provide as well. They already employed a creative team, designed to produce the media content, web pages, press releases and other materials needed to procure the proper search engine results. Many already had a background in web design and creation, so they could immediately offer those services. Finally, tying together various elements in a cohesive way is what they were already doing with their search engine optimization work, so it all became a natural fit.
One of the ironies is that, as these SEO companies expand, they are in a sense regressing a bit by adding print media options as well. Some now include banner production, poster creation and even newspaper and radio advertisement creation as part of their services. By building a one-stop shopping location they are encouraging their clients to work solely with them.
This is a benefit for the client as well. The streamlined process means there is more direct oversight with the marketing process. With everything coordinated in-house there is a far lesser chance for errors to occur. Finally, with everything happening with one outsourced partner, it helps to reduce costs and increase savings and profitability for the client.
Search engine optimization is probably one of the most important developments in the last several years when it comes to guaranteeing success in the business world, but as that world continues to grow and change, the smart SEO companies are growing and changing with it, to ensure that all of their client's needs are being met.
Jack Terry is a freelance writer who has been covering the world of small business and internet marketing for several years now. http://www.teamwildflower.com