The Importance of Labeling In The Consumer Decision Making Process

Product labeling makes all the difference in a consumer's decision making process. This is one of the many reasons it so important that manufacturers choose the right material and style of label to represent their products.

Below is some insight into successful label design:

Spend Money To Make Money

It is crucial that manufacturers invest in their brands. A quality label designer is worth their weight in gold. The product label is the first thing a consumer will see. It is what differentiates your product from the competition as they sit side by side on the shelf. An investment in a solid label design has long lasting affects to your marketing plan. A brands image begins with its label.

Plan In Conjunction With the Designer

Designers that specialize in creating custom labels often work on an hourly basis therefore manufacturers can save time and money by being prepared. Create a spreadsheet with categories laid out on what is necessary for the label to contain, what would be nice but isn't totally necessary and the items that are not important at all. Make sure to include the following:

- Brand and product name
- The weight
- The ABV (alcohol by volume)
- Government warnings
- Logo
- Nutrition information
- UPC code
- Consider The Overall Label Idea

Think about what you want out of your label. What style should your label be? Should you use intense, bright colors in your label? Should the design be contemporary or traditional? Will the graphics be minimal or elaborate and full of detail? Keep the lines of communication open with your label designer; speak with them regarding the overall concept you desire out of your label. Create an idea board to present to the designer of your product label. Make sure it includes colors, graphics, font styles and more that relate to the vision that is in mind for your product label.

Choose A Label Style and Material

Think about the options that you have in labeling. Shrink sleeves to flexible packaging the option you choose will represent your product. What does the label need to accomplish. If you are looking for a combination of packaging and labeling in one a flexible pouch is your best options. If you are looking for a label option that also provides tamper resistance go for shrink sleeve labeling. If your product is simple and you want your label to reflect that try a cut and stack label.

Take time to review all rough drafts given to you be the designer. Use these to critic and offer direction to the designer until the desired result is achieved. Once this is accomplished take the sample design and have it printed on the material you have chosen. Apply this to the product packaging and physically see what the end result will be. If you are fully satisfied give the go ahead to the label printing company. If changes are desired it is crucial to make adjustments now before giving the go-ahead. This will ensure you are completely satisfied with the design of your products label.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

This article was published on 07 Dec 2016 and has been viewed 533 times
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