One of the fastest growing segments in the beverage industry is wine. People from all walks of life are starting to enjoy wine and learn about it, and advances in packaging and shipping have led many winemakers to be able to offer exceptional wine at affordable everyday prices. The biggest challenge that faces new wine drinkers is discovering what wines they should try. It can be intimidating walking into a wine store when you have very limited knowledge.
One change in many state regulations that does very little to help this is also, ironically, the same change that has made it more readily available for so many people. As recently as 25 years ago, almost every state had laws restricting the sale of all alcohol to specific stores and limited hours. Today, many states allow for the sale of beer and wine in grocery stores, convenience stores and even drug stores. It is certainly easier to buy wine today - one less stop you have to make while running errands - but the tradeoff is that many of these stores only stock wine from large corporations, limiting the selection available for most people, and few of these stores employ anyone with a full knowledge of wine.
It certainly would be nice for every wine drinker and not just the newbies to have access to a wine expert when it came to selecting new wines. Fortunately, that is exactly the type of service that wine of the month clubs offer. These clubs are owned and operated by people who not only have a passion for wine, but also come with long standing experience in the business. Some are helmed by former wine makers while others have people who spent years buying wine for restaurants and retail stores making the selections.
Each wine club has a separate focus to set it apart from other wine of the month clubs in the market. They will pick a specific region to select their wines from, or choose a particular varietal, but the important aspect to remember is that the focus is chosen by people who have knowledge about that area. This means that they are not simply going to choose a random wine each month and put it in the mail. Instead, they are going to carefully select wines and vineyards that best exemplify the focus of their particular club.
Even easier than saving a step by buying your wine in the grocery store is never having to leave the house to buy your wine in the first place. Enrolling in a wine of the month club takes out all of the guesswork and rewards you with another great wine selection month after month.
Jack Terry is a freelance writer who has been covering the food and beverage industry for over 20 years. http://www.wineclubworld.com