Artists who are successful in the modern age become that way because they understand something very important. They know that they need to treat their art like a business. That means every aspect of it, from when they create a new piece of art to how they market it and eventually how they get paid, needs to be structured.
Granted this presents a bit of a problem because by nature, most artists tend to be lacking in skills required to create that structure. That is why most of them became artists in the first place. Because of this, for generations, that path most artists had to take in order to achieve success included finding an agent or manager to handle the business side of things in exchange for a portion of the earnings. However, there are far too many artists and far too few agents, so many artists struggled to find support.
Today, being an artist in the public eye is easier than ever, thanks to the presence of computers in our lives. A simple laptop can serve as a recording studio or an editing suite. Painters can recreate prints of their work using large format color printers. Even sculptors can sculpt models from hundreds of miles away. Now if computers can help create work, can they also help market it? They can, if they are in the hands of the correct people.
Search engine optimization companies got their start by working with businesses, both start-ups looking for an edge as well as established companies who wanted to stay abreast of modern technology. The same skills used to help those companies succeed can also be applied to working with artists as well. In fact, it is because so many SEO companies have added writers, musicians and other artists to their client lists that they have started to expand their businesses beyond the typical SEO model.
Many now offer services that can oversee all of a person's needs. They work with crowd source funding management, helping a new band raise the money needed to record an album. They have technicians that create fully interactive websites so fans can connect with the artists. They even work on social media presence and personal promotions in order to make sure their clients can capitalize on the momentum that happens when they have a new release.
It may not be glamorous to say, but art is really a business, and like any business there is a science to being successful at it. Search engine optimization companies are the best in the business to help artists achieve their dream.
Jack Terry is a freelance writer who knows firsthand the benefits of treating his art like a business. http://www.teamwildflower.com/