Getting your artwork noticed by top galleries in your area is never easy but it can be done. You may be coming up with amazing pieces of commercial art but you fail to sell it simply because you are yet to identify the right market. Many new artists are sending their portfolios to multiple galleries but they often get ignored due to several reasons. In this article, we are going to look at 5 ways to ensure your portfolios are not getting ignored and that you get as many calls and appointments from people who are interested in your work.
Identify target art galleries
It's easy to be tempted to send your work to every other art gallery in your area but this never helps. You need to identify a few galleries that will be perfect to the kind of work you have or attract the kind of buyers you are targeting. Not all art galleries have photographers or sculptures. Concentrate on the ones that are likely to be interested in the type of artwork you specialize in and you will be on the right track.
Consider your level of skill and experience
Let's be honest, there are art galleries that will only display paintings that are made by the best artists in the country. Sending your portfolio to these art galleries could be a waste of time if you've only been painting for the past 6 months. You need to concentrate on art galleries that target artists of the same level of experience and skill as yourself.
Get more information about the art gallery before sending in your work
It's always important to ask other artists who have had their work showcased in that gallery questions regarding how things work in the gallery. Do the artists get paid on time? If you hear lots of positive things about the gallery then you may want to consider sending your application.
Get an exhibition calendar
There are certain times of the year when the gallery is overwhelmed with so many pieces of artwork to showcase. You need to get the exhibition calendar so that you can know when to send in your work in order to increase the chances of having it picked for display. Proper timing is very important if you'd like your artwork to be displayed at the best galleries in your area.
Don't give up
One thing you must realize is that you will always have your portfolio rejected in some art galleries but this doesn't mean you are not good enough. If you stop sending your portfolios, you are giving up on your dream and passion. Every career requires hard work and art is no exception. You need to be smart and know when and how to market your pieces of art work until you can build a name for yourself. Don't grow tired of sending your work to multiple galleries because doors will open when you least expect it.
Stephan Schoeppler is an abstract artist living in Destin, Florida. He specializes in Modern Abstract Art and Contemporary Art. He also creates Commercial Art as well as Art by Commission. http://artbystephanos.com