An online home business can generate a supplementary or full time income by selling products and services to customers from all over the world. It is vital that your online business builds and maintains a good reputation and a solid relationship with your customers. But how do you know if your online home business is considered the legitimate and genuine enterprise you want it to be?
If your products and services enjoy a largely positive online reputation, you're likely to enjoy a far greater level of sales. Conversely, if your online reputation is largely negative, it will almost certainly hurt your business.
Online Reputation Management.
The main factor with monitoring your online reputation is to know where your customers might be commenting about you. The unstoppable evolution of the internet does makes this challenging, but the likely places where your online home business may be subject to public scrutiny include industry forums, social media sites, Yahoo Answers and similar Q&A sites, websites that are set-up to review products and Wikis.
You can get hold of relatively inexpensive ORM software to help you find where your online home business is being discussed, however do the following too:
Set up Google Alerts.
Google Alerts allows you to specify keywords and when a new Google listing with that keyword appears, you'll be informed. Possible keywords you should setup will include the name of your work from home online business, the products or services that you sell and perhaps even those of your competitors.
Fine Tune Your SEO.
By fine tuning your SEO, or search engine optimization, you can get to your customers first before they find your business via a review site. Effective SEO will give you maximum online exposure and you'll be able to access your customers first for your preferred keywords.
Don't Ignore Negative Comments.
In the event of a cluster of poor reviews, damage limitation needs to be practiced right away. Take the time to respond to comments thoroughly and uniquely and avoid sending out the same standard reply to every comment. Nothing infuriates people more than not being taken seriously when they have a complaint, and it more than likely will make the whole situation worse.
When you start a home business online you undoubtedly do it with the best intentions to provide products and services to people who are looking for and want what you are selling. The last thing you need is your reputation, and therefore online success, decided by the faceless, kangaroo court that is the internet.
Regardless of your age, education or technical skills there are no specific requirements for being a successful online entrepreneur. However you will be more successful if you have a solid business model to work from, clear direction and support. If you don't know where to start or you're not achieving the online success that you want, check out this FREE Online Business Video Series