Art has been used today in so many different forms. You will find beautiful pieces of art in magazines, billboards and food packages advertising certain brands. Other times art has been used to offer information in a commercial setting in order to entice consumers to buy a certain product or service. This is basically where commercial art begun. People started to realize that art can be used to not just beautify things but also in a more useful and practical sense. .
Before the invention of computers and software, commercial art was done using pens, pencils, watercolors and other tools by well-known artists. The beautiful pieces of art were displayed in museums specifically dedicated to commercial art. But things changed when technology took charge. Commercial art begun to be practiced not just by artists, but also by graphic designers and other professionals, who were well versed with the technology to design beautiful pieces of art. Some of the tools and methods used today make it easier and faster to develop commercial art.
In order to develop the best pieces of art to be used commercially some artists have had to become well acquitted with the tools and software used by graphic designers. Programs like Adobe Photoshop and Dreamweaver have become very critical in developing commercial art. Artists who specialize in this area have had to update their skills in order to remain relevant.
But the fact that tools, programs and software are now being used to develop art doesn't mean that there's been a shortage of creativity when it comes to commercial art. You'll realize that some graphic designers are very innovative and they are able to come up with pieces of art from their own imagination and only use the tools and programs to bring out the best effect. Most of these ideas are sparked by different inspirations and only a true artist will be able to explain their piece of art.
Like other forms of artwork, commercial art is interpreted differently by people. There are those who will find meaning in an abstract piece whereas others will fail to interpret it. The idea is to make sure the commercial art captures the audience and makes the brand known.
Commercial artists can work for companies whereby they are hired to develop branding for their products and services. These artists can also help to create pieces of art used in newsletters, ads and websites. This is a field that has numerous opportunities for artists who have a keen interest in technology and an eye for creativity.
In order to discover if commercial art is for you, consider whether you like using technology to bring out your ideas when developing a piece of art. This is also a demanding area in the sense that most artists are expected to deliver within a short time because the project turnarounds are quite quick. However, commercial art can be very fulfilling if you are passionate about it. It is just one of the areas you may want to consider specializing in if you are an artist.
Stephan Schoeppler is an abstract artist living in Destin, Florida. He specializes in Modern Abstract Art and Contemporary Art. He also creates Commercial Art as well as Art by Commission. http://artbystephanos.com